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Linking values to products: the means-end chain model | Download Scientific Diagram
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BRAND LADDERING EXAMPLES (Means/End Chains for Consumers/Brands) “COOKOUT GRILL” “ORGANIC PRODUCE” HAIR SPRAY
Comparison between Means-End Chain Model and this study | Download Scientific Diagram
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Means-End Chain for Slow Food members | Download Scientific Diagram
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Examples of means-end chains of housing attributes. Source: OTB pilot... | Download Scientific Diagram
Means-end-chain study (Consumer Behavior) | Portfolium
Linking values to products: the means-end chain model | Download Scientific Diagram
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Chapter 4: Consumers' Product Knowledge & Involvement - ppt video online download
